Interim Product Marketing Director for SaaS and Tech platforms

I step into start up and growth stage tech companies to clarify positioning, strengthen conversion, align product and sales, and build structured go to market systems that drive measurable revenue.

My work is built on the Sweet Spot™ commercial methodology, a structured framework developed over twenty years across SaaS, platforms and digital ecosystems to turn technical capability into commercial traction.

Tina transformed how we marketed both platforms. She knew exactly how to speak to our buyers, and made the features feel premium. She built assets that got us into conversations we'd never been in before. The commercial results speak for themselves...

David Mckeen

Tina helped us transform our AI tool into a product our target subscriber could trust. From messaging to onboarding, everything was meticulously planned. We're seeing higher engagement, faster adoption, and far stronger conversion than expected.

Amar Goel

Tina not only helped us identify the opportunity but implemented successful B2C and B2B2C funnels in months to increase our membership by 700%. We couldn't have got here without her expertise and channel planning skills leading our team.

Reema Stanbury

Senior leadership experience across SaaS, platforms and commercial digital ecosystems.

Product Marketing & Go to Market Strategies

Defining positioning, messaging and lifecycle systems for SaaS and platform businesses so product, sales and marketing align around measurable pipeline and revenue growth.

Digital Product & Brand Experience Technology

Commercialising tech-enabled brand and retail experiences that turn digital innovation into measurable engagement, conversion and commercial uplift.

Growth Strategy, Repositioning & Conversion

Rebuilding the narrative when traction stalls, ensuring the offer and conversion architecture unlocks new revenue, momentum and scalable growth.

Meet Tina, Your Business Ally

Structured commercial capability across the full product marketing lifecycle, grounded in the Sweet Spot™ approach to ICP definition, messaging architecture and revenue alignment.

20 years digital and platform growth experience
Built new digital divisions inside agencies
Launched and repositioned SaaS platforms
Defined ICP, messaging architecture and pricing strategy
Created MQL/SQL frameworks and revenue alignment systems
Built onboarding and lifecycle optimisation models
Delivered measurable conversion uplift and revenue growth

Commercial Architect for Digital Products

Nearly twenty years working across SaaS, digital platforms, marketplaces and commercial ecosystems, applying the Sweet Spot™ methodology to transform positioning into pipeline and traction into revenue.

I work cross-functionally with product, sales and leadership teams to turn technical capability into commercial traction. My approach is structured, experiment-led, and commercially driven.

Every engagement begins with understanding the commercial reality.

Where is revenue coming from.

Where is it leaking.

What does the customer actually need to hear.

Then I build the systems to deliver that clarity at scale.

Tina Thompson

Senior Commercial Product Marketing Expert

YEARS EXPERIENCE

15+

SAAS PLATFORMS

50+

GTM BUILDS

£50M+

REVENUE IMPACT

How I operate inside a business

- Positioning audit

- ICP definition & validation

- Funnel and lifecycle review

- Sales + Product alignment gaps

Why does this matter?

1. Clarity on who buys and why

2. Stop leaking revenue

3. Sales and product have synergy

Commercial Diagnosis

Phase 1

- Message hierarchy

- Value proposition & key pages

- Onboarding optimisation

- Lifecycle messaging & retention

Why does this matter?

1. More qualified leads

2. Higher trial to paid / engagement conversion

3. Better retention and less churn

Messaging & Conversion Architecture

Phase 2

- MQL / SQL Definition

- Experiment roadmap

- Channel prioritisation

- Reporting dashboard alignment

- Weekly commercial review rhythm

Why does this matter?

1. Predictable pipeline

2. Lower CAC as you scale

3. Repeatable growth cadence

Revenue System Build

Phase 3

Engagement structure

Senior level product marketing leadership to grow your business.

Interim Product Marketing Director

Embedded senior leadership for companies needing immediate commercial direction.

3-6 month contracts
Full GTM ownership
Board and leadership reporting

Fractional PMM

Ongoing strategic input without full-time overhead. Ideal for scaling teams.

1-3 days per week
Strategic oversight + execution guidance

Commercial Sprint

Rapid commercial assessment with actionable GTM recommendations. Typically 2-4 weeks.

Short-term diagnostic + roadmap delivery

Ready to Elevate?

Contact Me to Begin Transforming Your Business